Motion Hatch: Helping Motion Designers Do Better Business Hayley Akins

Jessica Hische is a lettering artist, freelancer and author, selling books and craft supplies in two brick and mortar stores in the US. Jessica has built an incredible personal brand by building a following on social media, writing her own children's books and speaking at events such as OFFF and Adobe Max. Her network has helped her to land huge clients, including working on titles for director Wes Anderson.In this episode, Jessica shares her networking secrets to land big clients - including the benefits that smaller clients can offer. She also discusses how to make the most of pitching to clients, how newsletters may be the future of communicating to clients and how to avoid social media burnout.
In this episode, you'll learn:
How Jessica worked with Wes AndersonWhy networking is important as a designerHow to make the most of pitching to clientsHow to avoid social media burnoutBehind the scenes of Jessica's brick and mortar storesHow to land big clientsFollow Jessica: Website | Instagram
Links: My First Book of Fancy Letters
Free resources to grow your career:💸 Get your next client in 5 days!📲 Download our free social media guideConnect with Motion Hatch:✉️ Subscribe to our newsletter📸 Follow us on Instagram🖥️ Find more free resources on our website
Rate this podcast

Kevin Rapp made $500,000 in his first year freelancing after discovering the value of content systems and passing this on to high-profile tech companies.Kevin is an award-winning, multi-disciplinary creative director with vast experience ranging from start-up disruptors to Fortune 500 companies.In this episode, Kevin shares his unique approach to building video content systems. We also discuss strategies for attracting clients on LinkedIn and practical tips for motion designers to transition to a more business-oriented mindset.Since recording this episode, Kevin reached an astonishing $1 million in sales!
In this episode, you'll learn:
How Kevin made $500,000 in his first year as a freelancerWhat are scalable content systems?How to shift your mindset into the business side of motion designHow to get clients using social mediaHow to efficiently get clients from LinkedInHow to negotiate with clientsFollow Kevin: Website | LinkedIn
Free resources to grow your career:💸 Get your next client in 5 days!📲 Download our free social media guide Connect with Motion Hatch:✉️ Subscribe to our newsletter📸 Follow us on Instagram🖥️ Find more free resources on our website

We're back with a brand new season of the Motion Hatch Podcast featuring some incredible guests! Motion Hatch helps motion designers to start and scale their businesses.We dive deep into the challenges freelancers and studio owners come up against and have conversations with a wide range of business and marketing experts through the lens of motion design, as well as designers, animators, and artists who are just a few steps ahead of you.Together, we uncover the exact next steps you can take to a thriving and sustainable motion design business. If you're new to Motion Hatch, you might not know that the podcast already has over 100+ episodes in its back catalogue.This season, we're taking it up a notch, exploring the tough questions freelancers and studio owners face every day.

The Motion Hatch Podcast is BACK! We're thrilled to announce that Season Two of the podcast will return on the 28th March! We have some incredible guests lined up for you too, we can't wait to share it with you!

Should you niche down as a designer? We’ve all heard this advice! So, does niching down help you to win more clients or empower you to be seen as an expert? In this podcast, Hayley speaks with one of our Accelerator students, Giuseppe about how he niched down his animation studio Motion Aptitude to work on projects he loves. About Giuseppe Forestieri Giuseppe Forestieri is the Animation Director of his own studio, Motion Aptitude and has a background in visual communication, specialising in animation and Illustration. Motion Aptitude is the fusion of two of Giuseppe’s biggest passions in life: creativity, and the great outdoors. In this episode, he explains how he found his niche and hopes he can inspire other designers to pursue the work they love.  Read the full shownotes

When Motion Hatch first started it was a side hustle, now it's a company! Have you considered starting your own motion design project to help you grow your career? Our founder Hayley Akins explains how and why she started this motion design podcast and what she’s learnt along the way. About Hayley Akins Hayley started Motion Hatch with the aim of helping freelance motion designers with the business side of motion design – but she wasn’t sure how to achieve this. At the time, Hayley felt she had three choices for a motion design project: a podcast, blog or YouTube channel (she now has all three!). Initially Hayley didn’t feel confident filming videos and writing wasn’t her passion, so she decided to focus on creating her own motion design podcast. Read the full shownotes.